ASUS CES 2025 發表會開場動畫ASUS CES 2025 Launch Event Opening Animation
ASUS 華碩
2024 Oct
製作類型 Discipline
視覺特效 / VFX
3D 動畫 / 3D Animation
作品類型 Category
發表會 / Launch Event
這支開場動畫是為 ASUS 華碩 CES 2025 全球發表會所製作，影片核心是一個完整的 3D 城市場景，作為 CEO 演講畫面的視覺背景。
製作流程從拍攝現場開始介入。為了確保後製追蹤能夠順利進行，我們在拍攝當天親赴現場，與拍攝團隊溝通鏡頭運動的規格與限制，並在綠幕上佈置追蹤標記點。這個環節對於後續將 3D 城市場景精確疊合至真人畫面至關重要——去背作業則交由專業的 DI 公司負責處理。
客戶對這支影片有明確的概念方向：整個城市場景必須呈現出一種「AI 正在即時生成建築」的視覺感受。為了實現這個創意，我們設計了一套材質過渡系統——建築物從純白的幾何體開始，表面以方塊化的網格紋理為單位，逐步轉變為最終的建築外觀，彷彿整座城市正在被 AI 從零建構出來。建築造型本身也歷經多輪修改，才找到在視覺上既符合 AI 美學又具有說服力的設計語言。
This opening animation was produced for ASUS’s global CES 2025 launch event, built around a 3D city environment serving as the visual backdrop to the CEO’s on-stage presentation.
The process began on set. To ensure accurate camera tracking in post, we attended the shoot in person — working with the film crew on camera movement constraints and placing tracking markers across the green screen. Getting this right on the day was essential to a clean integration between the live-action footage and the 3D environment later. Keying was handled by a specialist DI company.
The creative direction from ASUS centred on a specific idea: the city should feel as though an AI is constructing it in real time, assembling architecture from nothing. To realise this, we developed a material transition system in which every building begins as pure white geometry and resolves into its final textured state through a cubic, grid-based pattern — the visual language of a generative system building a world from zero. The architectural designs went through considerable iteration before landing on forms that felt both visually convincing and true to the AI-driven concept.
Getting the timing of this transition right across the full scale of the environment — every building, every surface resolving in sync — was the part of the project that demanded the most from us.
